Strangers and friends

Article link: Strangers and friends

The article was about the difference between marketing to strangers, and marketing to friends, and the fact that there is a big difference between the two, because it influences everything.

I totally and completely agree. I treat strangers politely and with as much respect as they give me, but with friends, I can be more relaxed and joke around more. I can totally understand that picking between the two marketing techniques can change and influence the entire process.