This article answers the question "Do you want the people visiting this site to notice it?"
Seth writes that the answer is "Yes" only for artists, musicians and web 2.0 companies, but that the answer is "No" for everyone else. He write that:
The purpose of the site is to tell a story or to generate some sort of action. And if the user notices the site, not the story, you've lost.
Amazingly, this means that not only can't the site be too cutting edge, clever or slick, it also can't be too horrible, garish or amateurish. It's sort of like the clothes you want the person giving a eulogy to wear. No Armani, no cutoff jeans.
I think this was a really enlightening question for me, personally, because now I know I need to work on finding an inbetween.
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