How to make money with SEO

Article link: How to make money with SEO

This article highlights two ways to make money using SEO, Search Engine Optimization. Seth calls the two different ways the Yellow Pages (Find a keyword and do whatever you can to 'own' that word on Google) and the White Pages (It involves owning a keyword that you already own).

He even provides a step-by-step mini-tutorial:

1. Make an incredible product, offer a remarkable service.

2. Associate a unique term or trademark with it. (Something that isn't generic, and preferably, not a crowded search term already).

3. Assuming that you do #1 and #2, you'll end up owning that word in the search engines. If you don't, revisit the first two steps.

The hard part, of course, is making something people choose to talk about. The good news is that this is under your control, which is better than the alternative.